![]() For example, a few changes to your website copy or a slight tweak in the visual style of your online marketing assets.īrand evolution helps your business to stay current in the minds of your audience, without having to do a full rebrand. What is brand evolution?īrand evolution is a baby-step in response to customer feedback, design trends, the marketplace and internal changes too. A business can rebrand multiple times (if they like). It typically marks a new era for a business and sends a clear message to their audience that a lot has changed or that their actions going forward will create change. Often, a rebrand comes with a relaunch campaign and a big reveal of some kind. This might include a logo change, a name change, a redesign, a messaging shift, a new brand or product position-the list goes on. A rebrand is a significant shift in how your brand looks, acts and presents itself. ![]()
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